The market for mobile content is expanding rapidly as consumers seek more personalisation options for their mobile devices. Themes enable users to publicly declare their passions: The possibilities — such as displaying a beautiful image or showing support for a favourite sports team — are bounded only by the imagination.
For businesses, themes offer opportunities for promotion and building brand awareness. A theme can be used to create a fully branded user experience, in which corporate identity permeates all aspects of a consumer's mobile phone use.
It's easy to start creating themes. Theme creation requires very little new learning — a person who already creates digital content probably has the right skills to create impressive graphics and audio for themes. Best of all, both versions of the Carbide.ui tool, which are used to create theme packages, are available free of charge.
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